Google’s Share Of U.S. Search Traffic Declines

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Google-HQMarket researcher Statcounter says Google’s share of U.S. search traffic, excluding mobile devices, declined to 75.3% in December from 77.5% in November, after Mozilla, the maker of the Firefox browser made Yahoo the default search engine. Yahoo’s share of search traffic excluding mobile devices grew to 10%, from 8%.

Google’s Chrome and Microsoft’s Internet Explorer are the top browsers on personal computers, with average U.S. market shares of 37% and 34%, respectively, in 2014. Chrome’s share has quadrupled since 2010, helping Google to be less dependent on other browsers for search traffic.

Google faces potentially larger losses on mobile devices. There are reports that Apple is considering dropping Google as the default search provider on its Safari browser, which is standard on the iPhone and iPad. Statcounter estimates that 54% of U.S. mobile traffic came from Safari in December, compared with 41% from Google browsers including Chrome.

The Benefits Of Local Search Marketing

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local-searchAccording to Forrester Consulting, an independent and objective research-based consultancy helping leaders succeed in their organizations, “marketers will embrace context as a way to create more effective brand relationships with customers and differentiate from competitors”.  In light of this, local search marketing can be a key way for many firms to initiate contextual marketing programs. Read More

Future SEO

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Smartplanet-the-future-of-video-series-500pxGoogle is doing well in improving it’s algorithm. There are areas that still need some revising. The biggest area of improvement relates to the handling of brands and is constantly evolving.

Google is still and will remain to be laser-focused on page content, where relevance is key. In all areas, the clear trend is towards logical structure. Just as the quality of the link profile is better when designed, the content structure is better when it’s easily understood and natural.

SEO is becoming increasingly natural, with the focus moving towards Search Experience Optimization (i.e. for the user) with the technical aspects of website optimization remaining critical.

Moral of the story? Quality content is the ticket and approaching your entire SEO campaign with the idea of natural link building and a solid user experience is the only way to be successful in the near and long term future.

Number Of U.S. Searches Per Month
Number Of U.S. Smartphone Users
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