Have you ever tapped on a Google Search result on your mobile device, only to find yourself looking at a page where the text was way to small, the links were teeny weenie, and you had to scroll every which way to see all the content? This usually happens when the website hasn’t been optimized for viewing on a mobile device.
Google takes mobile search to another level with it’s unveiling of “mobile-friendly” labels to mobile search results. Google has rolled this change out in the US and other countries around the globe. A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
Google sees these labels as a first step in helping mobile users to have a better mobile web experience. They are also experimenting with using the mobile-friendly criteria as a ranking signal. What this means is, if your website isn’t mobile device friendly, more than likely your website is going to take a hit on it’s ranking. If your company has a website (we hope you do…) it is now critical that your site be mobile device friendly.
Wordplay Integrated Marketing Communications makes mobile friendly websites. If your website isn’t mobile you need to contact us now, before Google drops you to the second, third, or worst page.